new ysl lip 2018 | ysl cosmetics lipstick

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The year 2018 saw Yves Saint Laurent (YSL) Beauty expand its already impressive lip product lineup with the introduction of the Volupté Liquid Color Balm. This innovative formula promised the comfort of a balm with the vibrancy of a stain, a bold claim that sparked considerable excitement among beauty enthusiasts. Today, we’ll delve deep into one particular shade – 7 Grab Me Red – examining its performance, texture, longevity, and comparing it to other YSL lip products, including stains, glosses, and oils. We'll explore what made this launch so significant and whether it truly lived up to the hype.

Review of YSL Volupté Liquid Color Balm in 7 Grab Me Red:

7 Grab Me Red is a classic, vibrant red that sits somewhere between a true red and a slightly more orange-toned red. It's a shade that's incredibly flattering on a wide range of skin tones, capable of brightening the complexion and adding a touch of timeless elegance. The formula itself is where the Volupté Liquid Color Balm truly shines. Unlike many liquid lipsticks that can feel drying and heavy, this balm is incredibly moisturizing and comfortable. The application is smooth and even, thanks to the doe-foot applicator which precisely deposits the product onto the lips. It glides on effortlessly, building up color gradually. One swipe delivers a sheer wash of color, while multiple swipes create a more intense, opaque finish.

The texture is best described as a lightweight, creamy liquid that sets to a slightly dewy, almost balm-like finish. It doesn't feel sticky or tacky, which is a huge plus for those who find traditional liquid lipsticks uncomfortable. The hydration provided by the balm is noticeable throughout wear, preventing that dreaded dry, cracked lip feeling that many matte liquid lipsticks inflict. This makes it a perfect choice for everyday wear, even for those with dry or sensitive lips.

In terms of longevity, 7 Grab Me Red offers impressive staying power for a balm-like formula. While it's not completely transfer-proof, it lasts for several hours before needing a touch-up. It fades gracefully, leaving behind a subtle stain that keeps your lips looking naturally flushed. This means you don't have to worry about constant reapplication, making it a practical choice for a busy day. Eating and drinking will cause some fading, but the color remains noticeable. Reapplication is easy and doesn't require extensive preparation.

(Insert high-quality photos here: Close-up shot of the product packaging, a swatch of 7 Grab Me Red on fair, medium, and dark skin tones, a photo of the product applied on the lips, showcasing the texture and color payoff.)

Swatches and Comparison with other YSL Lip Products:

To fully appreciate the Volupté Liquid Color Balm, it's crucial to compare it to other YSL lip offerings. Let’s examine how 7 Grab Me Red stands against some popular YSL lip stains, glosses, and oils:

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